Term sheets in Swiss-Indian cross-border deals
The clauses that decide whether a deal survives year three are often the least negotiated. Six clauses every investor and promoter should stress-test.
🇨🇭 Zurich · Switzerland · India 🇮🇳
Your strategic bridge between Switzerland and India
We are a Zurich-based advisory firm helping Swiss and Indian companies build profitable cross-border trade relationships. Powered by the new TEPA Free Trade Agreement and two generations of expertise.
45+
Combined years in Swiss finance & industry
100+
Startups evaluated across our careers
TEPA '24
Free Trade Agreement specialists
CH→IN
Dual market access and Kerala diaspora network
What We Do
Advisory services for cross-border success
From market research to deal execution, we guide you through every stage of Swiss-Indian business development.
01
Market Intelligence
Detailed market research and opportunity assessments to identify the most promising products and sectors for cross-border trade.
02
Partner Identification
We find, vet, and connect you with the right exporters, importers, logistics partners, and service providers on both sides.
03
Deal Structuring
Negotiation support, commercial agreement structuring, and market entry strategy tailored to your specific business objectives.
04
Investment Deal Sourcing
We connect Swiss and European PE/VC funds with curated investment opportunities in India, sourcing high-quality deals in Climate Tech, Infrastructure, and Growth Equity.
Our Focus
How we build cross-border bridges
Retail · Swiss-India
Swiss premium retail entering Kerala
Active advisory focus on market entry strategy for a curated portfolio of Swiss premium brands into the Kerala retail and hospitality sector, spanning partner identification, regulatory pathway (FSSAI, BIS), and structured introductions to leading South Indian retail and distribution groups.
TEPA · 2024
Swiss quality meets Indian ambition
Cross-border advisory, end to end
Who We Serve
Two markets, one trusted partner
🇨🇭
Swiss Companies
You have premium products and seek strategic access to India's high-growth market. We provide on-the-ground intelligence, identify the right distribution partners, and manage relationships so you can focus on what you do best.
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Indian Companies
You want to import high-quality Swiss goods and services or establish business relationships in Switzerland. Browse our curated catalog of Swiss premium brands and request access to the B2B partner portal.
Our Network
Trusted at the highest level
Active in Swiss-Indian trade dialogue at the federal and ministerial level.
Swiss Confederation
With Ignazio Cassis
Vice President of the Swiss Confederation 2026, Federal Councillor & Head of the Federal Department of Foreign Affairs. OSCE Chairman-in-Office 2026.
Government of India
With Piyush Goyal
Indian Minister of Commerce & Industry. Longest-serving Commerce Minister of India and key architect of India's trade policy and the TEPA agreement.
Client Voices
Trust earned, voices coming
We publish client testimonials only with explicit written consent. Our first NDA-cleared quotes will appear here as engagements complete.
Coming soon
“When a Swiss-Indian advisor combines real Zurich-finance experience with the Kerala diaspora network, the introductions actually land. We are working with our first cohort of clients on the public-credit story they are willing to share.”
Our Approach
Built on trust, driven by results
We do not operate as traditional consultants. We are your committed, exclusive partner with compensation directly tied to your success.
Exclusive
100% commitment to your goals. No conflicts of interest.
Long-term
Partnerships built to last up to ten years. We grow with you.
Transparent
Regular reporting, full audit rights, and complete accountability.
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Questions
Frequently asked
What is TEPA and why does it matter?
TEPA (Trade and Economic Partnership Agreement) is the free trade agreement between Switzerland (EFTA) and India. It significantly reduces tariffs and trade barriers, creating a historic window of opportunity for companies on both sides. Pullely Consulting helps businesses capitalize on these new possibilities.
How does your partnership model work?
We work on an exclusive basis. When we partner with you, we are fully committed to your success. Our compensation is directly linked to the results we generate together, ensuring aligned incentives and a genuine long-term relationship.
What makes Pullely Consulting different?
We are a father-and-son partnership combining Swiss finance and growth capital experience with deep connections to the Indian market. Rooted in the Kerala diaspora community in Switzerland, we offer an authentic cultural bridge that external consultants simply cannot replicate.
Who are the partners behind the firm?
Sanoj Pullely brings over a decade of experience in Swiss finance, growth capital, and technology from institutions including Swisscanto Private Equity (ZKB), Lombard Odier, UBS, Credit Suisse, and Deloitte. Sabu Pullely contributes decades of deep connections and market knowledge across India.
Which product categories do you export to India?
Our B2B catalog spans premium Swiss confectionery and chocolate (Gottlieber, Oro de Cacao, Guardian Angel), spirits and liqueurs (Appenzeller, Gin 27), craft beer (Falken), sparkling wine (Rimuss, Strada), gourmet food (Herbamare, Sel des Alpes), mineral water (Adelbodner), and lifestyle products (Cuboro, ISA Bodywear, Dr. Schier Honey).
What are the typical timelines for market entry?
Initial market research and partner identification typically takes 4 to 8 weeks. From first partner meeting to signed distribution agreement, expect 3 to 6 months depending on the product category and regulatory requirements. We manage the entire process to accelerate your entry.
Do you handle regulatory and compliance requirements?
Yes. We guide you through FSSAI (Food Safety) registration, BIS certification, import licensing, labeling requirements, and customs documentation. Our local network includes regulatory consultants and legal advisors who ensure full compliance with Indian import regulations.
How can I become a distribution partner?
If you are an Indian retailer, distributor, or hospitality group interested in Swiss premium products, you can apply through our B2B Partner Portal. Once approved, you get access to our full product catalog with detailed specifications, pricing on request, and direct communication via WhatsApp or our portal chat.
Ready to explore new markets?
Book a consultation to discuss how we can help you build profitable trade relationships between Switzerland and India.
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