We are a Zurich-based advisory firm helping Swiss and Indian companies build profitable cross-border trade relationships. Powered by the new TEPA Free Trade Agreement and two generations of expertise.
From market research to deal execution, we guide you through every stage of Swiss-Indian business development.
Detailed market research and opportunity assessments to identify the most promising products and sectors for cross-border trade.
We find, vet, and connect you with the right exporters, importers, logistics partners, and service providers on both sides.
Negotiation support, commercial agreement structuring, and market entry strategy tailored to your specific business objectives.
We connect Swiss and European PE/VC funds with curated investment opportunities in India, sourcing high-quality deals in Climate Tech, Infrastructure, and Growth Equity.
You have premium products and seek strategic access to India's high-growth market. We provide on-the-ground intelligence, identify the right distribution partners, and manage relationships so you can focus on what you do best.
Start a ConversationYou want to import high-quality Swiss goods and services or establish business relationships in Switzerland. We act as your exclusive, on-the-ground partner in the Swiss market, opening doors and building trust.
Start a ConversationWe do not operate as traditional consultants. We are your committed, exclusive partner with compensation directly tied to your success.
100% commitment to your goals. No conflicts of interest.
Partnerships built to last up to ten years. We grow with you.
Regular reporting, full audit rights, and complete accountability.
TEPA (Trade and Economic Partnership Agreement) is the free trade agreement between Switzerland (EFTA) and India. It significantly reduces tariffs and trade barriers, creating a historic window of opportunity for companies on both sides. Pullely Consulting helps businesses capitalize on these new possibilities.
We work on an exclusive basis. When we partner with you, we are fully committed to your success. Our compensation is directly linked to the results we generate together, ensuring aligned incentives and a genuine long-term relationship.
We are a father-and-son partnership combining Swiss finance and growth capital experience with deep connections to the Indian market. Rooted in the Kerala diaspora community in Switzerland, we offer an authentic cultural bridge that external consultants simply cannot replicate.
Sanoj Pullely brings over a decade of experience in Swiss finance, growth capital, and technology from institutions including Swisscanto Private Equity (ZKB), Lombard Odier, UBS, Credit Suisse, and Deloitte. Sabu Pullely contributes decades of deep connections and market knowledge across India.
Our B2B catalog spans premium Swiss confectionery and chocolate (Gottlieber, Oro de Cacao, Guardian Angel), spirits and liqueurs (Appenzeller, Gin 27), craft beer (Falken), sparkling wine (Rimuss, Strada), gourmet food (Herbamare, Sel des Alpes), mineral water (Adelbodner), and lifestyle products (Cuboro, ISA Bodywear, Dr. Schier Honey).
Initial market research and partner identification typically takes 4 to 8 weeks. From first partner meeting to signed distribution agreement, expect 3 to 6 months depending on the product category and regulatory requirements. We manage the entire process to accelerate your entry.
Yes. We guide you through FSSAI (Food Safety) registration, BIS certification, import licensing, labeling requirements, and customs documentation. Our local network includes regulatory consultants and legal advisors who ensure full compliance with Indian import regulations.
If you are an Indian retailer, distributor, or hospitality group interested in Swiss premium products, you can apply through our B2B Partner Portal. Once approved, you get access to our full product catalog with detailed specifications, pricing on request, and direct communication via WhatsApp or our portal chat.
Book a consultation to discuss how we can help you build profitable trade relationships between Switzerland and India.
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