Zürich · Switzerland — India · TEPA 2024

Swiss quality,
ready for Indian markets.

We bring vetted Swiss premium brands to Indian distributors — with the TEPA tariff advantage, FSSAI clearance, and introductions that actually land.

The Matterhorn above Zermatt in morning light, Swiss Alps
33%
tariff cut under TEPA
45+
Combined years in Swiss finance & industry
4
Featured Swiss brands in the public showcase
TEPA '24
EFTA–India Free Trade Agreement specialists
CH→IN
Dual access & Kerala diaspora network
Featured catalog

Swiss brands ready
for India today

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Gottlieber Praliné Hüppen wafer rolls with box, one unwrapped
Confectionery · Since 1928 · Gottlieben TG
Gottlieber Hüppen

Swiss handmade Hüppen since 1928. FSSAI-ready, TEPA 33% tariff, five-phase channel plan.

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Cuboro wooden marble run with coloured marbles
Lifestyle · Since 1985 · Hettiswil BE
Cuboro

Hand-finished Swiss beech marble runs. Modular cube system, multi-generational play, premium toy and gift channel.

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Iconic red Trauffer wooden cow with Swiss cross and brass bell, handcrafted in Hofstetten BE
Heritage gifting · Since 1938 · Hofstetten BE
Trauffer

Hand-painted Swiss wooden cows from Hofstetten BE. The iconic alpine souvenir for gifting, hospitality, weddings, design retail.

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NoNormal Swiss-made outdoor coffee paste with titanium cup
Outdoor coffee · Since 2024 · Zürich
NoNormal

World's first super-concentrated Swiss coffee paste. Premium adventure retail, hotel mini-bars, conscious-traveller channel.

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kybun Matterhorn hiking boot with the springy kybun air-cushion sole, made in Roggwil TG
Health footwear · Roggwil TG
kybun

Swiss air-cushion sole from Roggwil TG. Orthopaedic and diabetic-foot retail, physio clinics, standing-work wellness, premium footwear.

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Appenzeller Alpenbitter product range with bottles and gift packs on rustic alpine wood
Herbal heritage · Since 1902 · Appenzell AI
Appenzeller Alpenbitter

42 herbs since 1902, family-owned, Appenzell AI. Chocolate line first under TEPA, spirits on a separate state-licensed track.

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Puralpina Murmeli alpine herbal balm gift set with warming and cooling tins and massage oil
Alpine natural care · Since 1992 · Frutigen BE
Puralpina

Handcrafted alpine balms and essential oils from Frutigen BE. Premium pharmacy, Ayurveda-adjacent wellness retail, luxury spa and trekking channels.

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ISA Bodywear Swiss-knitted mens loungewear in fine cotton, made by ISA Sallmann AG in Amriswil
Bodywear · Since 1849 · Amriswil TG
ISA Bodywear

Seventh-generation Swiss bodywear, fabric knitted in Amriswil TG since 1849. Luxury retail, five-star hospitality, premium e-commerce.

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Swiss Prestige emerald caviar Sublime Face Cream jar, Swiss-made luxury skincare
Luxury skincare · Muri AG
Swiss Prestige Cosmetics

100% Swiss-made luxury skincare, Alpine Cellular Complex. Nykaa Luxe, Tata Cliq Luxury, five-star spa and wedding-trousseau channels.

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Product images are the property of the respective Swiss manufacturers and are shown to identify the brands in our catalog.

Our network

Trusted at the highest level

Sanoj Pullely with Swiss Federal Councillor Ignazio Cassis
Swiss Confederation
With Ignazio Cassis
Vice President of the Swiss Confederation 2026, Federal Councillor & Head of Foreign Affairs.
Sanoj Pullely with Indian Commerce Minister Piyush Goyal
Government of India
With Piyush Goyal
Indian Minister of Commerce & Industry, key architect of the TEPA agreement.
Sanoj Pullely with Nik Gugger, member of the Swiss National Council, at the TEPA signing celebration
Swiss National Council
With Nik Gugger
Member of the Swiss National Council, founder of Herzkraftwerk AG and our strategic advisor on Swiss-Indian trade.
Our approach

Not consultants. Your exclusive partner.

Exclusive

100% committed to your goals. No conflicts of interest.

Long-term

Partnerships built to last — we grow with you.

Transparent

Regular reporting, full audit rights, total accountability.

Insights

Long-form analysis on
Swiss-Indian trade

All insights →
Confectionery · Diwali
Gottlieber Hüppen meets Indian Diwali corporate-gifting
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Toys · Education
Cuboro meets the Indian premium-toy market
Read →
Gifting · Weddings
Trauffer wooden cows meet the Indian premium-gifting market
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Coffee · Adventure
Swiss coffee paste meets Indian adventure tourism
Read →

Ready to bring Swiss brands to your shelves?

Request access to the B2B catalog, or book a call to map your market entry.