Insights

Long-form analysis on Swiss-Indian cross-border trade.

Practical guides on the TEPA agreement, Indian regulatory pathways, and sector-specific market access for Swiss exporters and Indian distributors.

Premium confectionery · Indian Diwali corporate-gifting · New

Gottlieber Hüppen meets Indian Diwali corporate-gifting

India's Diwali corporate-gifting season is the largest concentrated B2B gifting event on earth (USD 4-6bn). With TEPA-adjusted landed cost (~33% vs 57% pre-TEPA), Gottlieber Swiss Hüppen finally fit the Indian premium gift-tier budget. Operational sequence for 2026 Diwali cycle.

Premium gifting · Indian wedding market

Trauffer wooden cows meet the Indian premium-gifting market

India spends more on weddings than any other society on earth. Trauffer's hand-painted Swiss wooden cows have the exact attributes — heritage, conversation-piece, multi-tier pricing — that Indian premium-gifting requires. Channel-strategy across wedding-favours, Diwali corporate-gifting, NRI giftware, hospitality decor.

Premium-toy retail · Indian education channel

Cuboro meets the Indian premium-toy market

Why Cuboro's Swiss hand-finished wooden marble runs land squarely on India's emerging third-wave-parent market, premium-toy retail (Hamleys India, FirstCry Premium) and the international-school channel (Doon, KIS, Inventure) under TEPA.

Adventure retail · Brand strategy

Swiss coffee paste meets Indian adventure tourism

Why NoNormal's super-concentrated Swiss coffee paste is the right product, at the right moment, for India's USD 2bn+ adventure-tourism market, premium hospitality mini-bars and third-wave specialty coffee retail.

TEPA · Sectoral analysis

Five sectors with TEPA upside in 2026

Pharma, machinery, watches, chocolate, lifestyle — where the tariff cuts genuinely change competitive position, and where they don't.

FSSAI · Regulatory playbook

FSSAI in 90 days — the Swiss exporter playbook

Documentation, FoSCoS application, IOR setup, labelling, lab testing, port selection. Week-by-week to first cleared shipment.

Kerala · Market entry

Kerala as South India gateway for Swiss brands

Why Kerala's premium consumer base, GCC diaspora remittance flows, and tourism inflow make it the optimal Tier-1 South India launch market.

Family offices · India allocation

Why Swiss family offices are underweight India

The structural reasons Swiss FO India allocation lags global benchmarks, and what is changing in 2026.

Deal structuring · Term sheets

Term sheets for Swiss-Indian deals

The 12 clauses that matter most in distribution / JV / licensing structures, and the local landings to check before signing.

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