Swiss finance experience and deep Indian relationships, rooted in the Kerala diaspora community in Switzerland — an authentic cultural bridge external consultants cannot replicate.
Sanoj Pullely
Principal Advisor
Born and raised in Switzerland to parents from Kerala, India. University of St. Gallen (HSG) graduate, co-founder of the HSG Asia Club. A decade in Swiss finance and technology — Swisscanto Private Equity (ZKB), Lombard Odier, UBS, Credit Suisse, SIX, Deloitte. Brings the ability to translate complex Swiss-Indian opportunities into clear business value for decision-makers on both sides.
35+ years across India and Switzerland. FMCG distribution manager at a major Kochi-based distributor before 1991 — operational experience of Indian wholesale, retail, and import channels in the pre-liberalisation era, when the Licensing Raj still shaped every cross-border move. Then Swiss finance: senior roles at SIX Group Services AG, Saxo Bank Switzerland, AXA Bank Europe. Deep specialisation in IFRS and Swiss OR reporting, SNB and FINMA compliance, SAP-driven process automation. Fluent in five languages (German, English, Hindi, Tamil, Malayalam). Founder of Bharatheeya Kalalayam Switzerland, the leading Malayalee cultural association.
Strategic advisors
Independent senior counsel
External advisors who bring political, regulatory and sector access we could not assemble alone. Engagement-specific — not employees.
At the TEPA signing celebration · Swiss-Indian Chamber dinner
Niklaus-Samuel Gugger
Strategic Advisor
Member of the Swiss National Council (Nationalrat) and founder of Herzkraftwerk AG, a Zürich-based advisory firm focused on Swiss-Indian trade under TEPA. Nik brings parliamentary network access in Berne, a public-affairs perspective on EFTA-India trade policy, and direct relationships with Swiss manufacturers exporting to India. Co-advisor with Pullely Consulting on selected Swiss F&B partnerships including Gottlieber.
Our network
Active in the Swiss-Indian trade dialogue
Swiss Confederation
With Ignazio Cassis
Vice President of the Swiss Confederation 2026, Federal Councillor & Head of Foreign Affairs.
Government of India
With Piyush Goyal
Indian Minister of Commerce & Industry, key architect of the TEPA agreement.
How we work
Not consultants. Your exclusive partner.
Exclusive
100% committed to your goals. No conflicts of interest.
Long-term
Partnerships built to last — we grow with you.
Transparent
Regular reporting, full audit rights, total accountability.
