Market Entry Strategy
A good market-entry plan is half strategy and half operational sequencing. The strategy tells you where to play. The sequencing tells you what to do in month one, month six, and month eighteen — and which mistakes to avoid on the way.
What a full strategy covers
Our market-entry documents cover product-market fit for the target geography, competitive positioning and pricing bands, regulatory pathway (FSSAI, BIS, licensing), distribution model options (own subsidiary, joint venture, distributor agreement, franchisee), cost build-up from ex-works to shelf, and a month-by-month operational plan for the first 12-18 months.
Entry modes we evaluate
For Swiss companies entering India: wholly-owned subsidiary, joint venture with an Indian partner, exclusive importer agreement with a distributor, master-franchisee, and fulfilment-only (marketplace) routes. For Indian companies entering Switzerland: direct sales team in Zurich, distributor partnership, acquisition of an existing small Swiss importer, or a Swiss GmbH with limited physical presence.
Risk and stress tests
We pressure-test the strategy against three scenarios: currency shock (INR-CHF volatility), regulatory tightening (pre-TEPA tariff snap-back risk, changes in FSSAI or BIS rules), and channel concentration (what if the anchor distributor fails in year two?). The output is a strategy that still holds up in the uncomfortable cases.
Interested in this service? Get in touch to discuss your engagement, or book a consultation.